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About
Branding & Strategy
Marketing Communications
Graphic Design & Creative Services
Strategic Planning
Event Planning
Content Development, Research & Technical Writing
Web & Digital Media
Grant Writing, Consulting & Administration
Executive Coaching & Organizational Development
Role
Agriculture
Education
Economic Development
Healthcare
Government & Municipalities
Professional Services
Real Estate
Retail & Wholesale
Self-Storage
Tourism & Travel
Transportation
Workforce Development
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Graphic Design
Creative Project Management, Creative Strategy
Design & Copy.
Print Production, Printing & Fulfillment Management
Email, Catalog, Digital
Page Layout, HTML Development & UX Design
Event Collateral & Marketing
Brand Development
Photography – original and stock
Marketing
Matsuda’s Nursery brand had existed for over 30 years as solely a logo. The brand was expanded to include trailer wraps, catalogs, original photography, photography style guides, website, branded pots and plant tags and general marketing materials
Outdoor Living required a promotional identity within Green Acres marketing materials. Numerous strategies were put into place to keep the unique services and products as a complimentary partner.
BGS Plan Co. had been a long time client. Work completed has fallen into many categories and medium. The most current work is a complete renovation of their website focusing on mobile and SEO optimization.
Provinance
BGS Plan Company has found within its industry a unique straddling point. It services largely first time clients looking to make a significant investment into their property while offering a product that is often provided for free. It does this by bundling several costly services into an economical product.
Education was and remains the impetus for their solution to this problem. Their plans provide a level of detail and direction that impress owners, contractors and permit agencies. Their sales rely on in depth knowledge and consulting with the client.
Current
Logo
An identity solution sought to reflect this network by projecting their values and reputation. Because the business relies so heavily on maintaining intimate relationships the principal’s initials were the obvious end point. The logo focused on a offering a sense of how interconnected Wendy Moore’s services are a network of legal, medical and financial professionals in the quality of a signature.
Website
Their website was developed to offer a sense of natural transition and security for those clients and their family members wanting to know a bit more about Ms. Moore and her services.
Middleton Gardens is a Sacramento based landscape construction and management company. In its fifth year marketing and identity began to demand a more significant role for the business.
History
Middleton Gardens was in need of a cohesive identity to present the quality and potential of its craft.
In essence the company is a hybrid of two prior generations. The original name began with the founding of a small flower and fruit farm in Healdsburg, California. The second generation chose instead of farming residential architecture and construction. The third and current generation took from the prior two by focusing on residential and commercial landscape and construction.
Logo & Photos
Research into the company’s history provided the foundation for key identity elements. The logo was developed from the concept of a family crest comprised of elements and objects most central to their practice. It presented a current and active feel in the setting of a historical icon.
Developing a visually consistent photographic portfolio was an intermittent two year project.
Trinity Technology is a Sacramento based company servicing state and private agencies with analysts, engineers, technical specialists and project management to provide end-to-end solutions.
Project Overview
Trinity TG developed a capitated payment system which made dramatic improvements to current state standards. I was brought in as a consultant to develop and execute an interactive platform to market potential clients as well as educate current.
The site required a large amount of technical data targeted to satisfy the interest of four specific audience groups. I developed an organizational framework using a reveal methodology to specifically address each group while maintain consistency for any general audience. The result was a user friendly technical rich space